MY STORY

Hi there! I'm Jessica - owner and founder of Salt + Sirena.

Motivated by a desire to connect with something I was truly passionate about, I started my shop in 2014 after six years of navigating my way through a demanding, male-dominated profession. Despite being successful in my former career, I came to realize that I craved the connection of sisterhood, and decided to make a change. Believing that fashion can make you feel both beautiful and empowered, Salt + Sirena was initially opened as a clothing boutique focused on women supporting each other. 

However, during the Fall of 2018, after an intense, life-altering experience with debilitating anxiety, I had a profound change in perspective. I became more aware of what my mental health and our planet needed from me. As a result, Salt + Sirena is now an eco-friendly shop that carries only sustainable, handmade, and zero waste products - all made and designed by small businesses. 

Salt + Sirena is truly my passion, and I take great care in not only curating it, but in cultivating our community and doing the best I can to provide great service. I’m so proud of, and incredibly grateful for, where I am today.

SALT + SIRENA 

In choosing a name for my shop, I was inspired by a quote by Anaïs Nin: "I must be a mermaid. I have no fear of depths and a great fear of shallow living." I love this representation of a strong, ambitious woman who strives for a meaningful life. She is the woman whom I have embraced becoming on this new journey, and her spirit resonates in the items I choose for our collections.

'Salt' is a reference to the freedom of salty, ocean hair. 'Sirena' is the Spanish word for mermaid, and as I was raised in a bilingual family, expressing my heritage and culture remains an important part of my life.

LEARN.SHOP.GROW.

LEARN about eco-friendly alternatives, and small adjustments we can all make for a cleaner planet on the Siren Call Blog.

SHOP sustainable, handmade and zero-waste products - all made and designed by small businesses.

GROW together. Lets show up for our community through service, awareness, and solidarity events. (Salt + Sirena co-sponsored events coming soon!)

Read my 2018 interview with SD Voyager: here.

Read my short update on living and thriving with anxiety: here.

Thank you to my customers, friends, and family for your love and support!

Jessica