Hi there! I'm Jessica - wife, mom of two, and owner of Salt + Sirena! Motivated by my love of fashion and a desire to connect with something I was truly passionate about, I started our little shop after six years of navigating my way through a demanding, male-dominated profession. Despite being successful in my former career, I always felt like something was missing. I came to realize that I craved the connection of sisterhood, and felt disengaged from my true spirit. I decided to make a change, and create a platform where women could find support and encourage each other. Believing that fashion can make you feel both beautiful and empowered, I got to work, and little by little, Salt + Sirena became a reality. I am so excited for you all to join me, and become a part of my dream come true!
In choosing a name for our shop, I was inspired by a quote by Anaïs Nin: "I must be a mermaid. I have no fear of depths and a great fear of shallow living." I love this representation of a strong, ambitious woman who strives for a meaningful life. She is the woman whom I have embraced becoming on this new journey, and her spirit resonates in the pieces we choose for our collection.
'Salt' is a reference to the freedom of salty, ocean hair - we are based in San Diego, and every coastal girl knows that fun, beachy texture! 'Sirena' is the Spanish word for mermaid, and as I was raised in a bilingual family, expressing my heritage and culture remains an important part of my life.
Education is empowerment. Starting January 1, 2016, a percentage of all of our proceeds will be going straight toward scholarships for women in increments of $500.
Taking all costs into account, I know it's not much ... perhaps enough for a semester or two of books. But maybe it will be one less thing for a new college student to worry about as she moves into the dorms, or a reminder to a single mom taking night classes that someone out there wants her to succeed. Maybe it's enough to make a difference for someone. And that's more than enough for me.
I care deeply about women supporting each other, and work hard to encourage self-love and positive energy in everything I do. Each piece is handpicked for its quality and aesthetic, so that the clothes you wear on the outside can bring out the strength and beauty within. Together, we can love ourselves boldly and project good vibes out into the world! I hope you join us, and let the Sirena in you swim free.
Thank you to our customers, friends, and family for your love and support!
Your friendly neighborhood mermaid,
Photos by my dear friend, Christina McLennan Photography.