New Name, Same Values

June 15, 2015

We are so excited to announce that we are re-branding and officially changing the name of our shop to “Salt + Sirena”! Why “Salt + Sirena”? While we truly love our original name and will find ways to incorporate it throughout, we feel like our name should reflect what we want our shop to be - a lifestyle brand promoting confidence in women!

We were inspired by a quote by Anais Nin – “I must be a mermaid; I have no fear of depths and a great fear of shallow living.” We loved this representation of a strong, ambitious woman who strives for a meaningful life. We chose “Salt” as a reference to salty, ocean hair and “Sirena” since it is the Spanish word for mermaid and it is important to us to include a little bit of the language that we hold so dear to our hearts!

To us, a 'Sirena' is wild, beautiful and free, just like the sea. Life, like a wave, can toss her around, but she does not sink. She is unrestricted by the opinions of others, and isn't weighed down by the challenges of everyday life. She is confident, capable, and brave. We can all be Sirenas, ladies, just by believing in ourselves and lifting each other up! 

We strive to bring you affordable, quality items that will make you feel beautiful! When picking out pieces for our shop, we envision all of the places they'll be worn to. Out running errands, visiting family, having a girls night, going on a date with your loved one, play-dates with your kiddos... all of the little moments that make up our lives! We love seeing our Sirenas, out and about, living life to the fullest in our clothes! 

The process of re-branding and changing our name is going to take some time, but we appreciate your patience and want you to join us in this journey! We invite and would appreciate any feedback! Thanks in advance!

xoxo, Jess

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